Come learn in this two-part session why and how medical societies need to make the battle against physician burnout a top priority and how to apply some of the same principles in your own life and work.
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
This session will give an overview of recent and anticipated federal health policy initiatives in both Congress and the Administration, covering issues such as Medicare physician payment, surprise billing, insurance coverage, and public health. Policymaker priorities, election politics, and stakeholder perspectives will be covered, as well as the views and advocacy strategies being pursued by medical organizations.
This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.