To master the art of leadership then is to work at becoming a master of how human energy systems and exchange work, and thus, how to shape, align, and focus them on change. Our human systems appear to operate within a set of universal laws, the same universal laws that appear to govern energy exchange throughout the universe. Our systems vacillate and transform from chaos to order, and order to chaos, leaving change in their wake. Why? This session will be a fun and engaging journey exploring several key universal laws and their application to human system dynamics and leadership
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
The concept of personal brands has been a mainstay in the professional community for 15 years, but few people truly understand what personal brand are, why they are important, or how to evaluate and elevate their own brand. Marny provides a clear guide to managing personal brands in a meaningful and impactful way, including specific steps for making small, simple and consistent changes that help change the way people are perceived by influencers in their careers.
Associations need visionaries to provide breakthrough ideas for their members. But too often, when such employees are found and hired, their tenure is much shorter than anticipated! (And maybe it's happened to you!) Bill Jerome and Curt Powell, authors of "The Disposable Visionary: a survival guide for change agents," have spent over 10 years studying the paradox of why organizations say they want to change agents and then terminate them when they persistently challenge the status quo. They will share their findings and the keys to successfully fighting internal politics and creating an association that empowers and supports new ideas and innovation.
Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
The COVID-19 pandemic affects many facets of associations, particularly in-person meetings and conferences. In this session, Jeffery Tenenbaum, Esq., will cover many of the legal implications involved with this current situation.
In the third decade of the 21st century, association boards will have no choice but to confront serious challenges — including AI/automation, the climate crisis and economic inequality — that will have a profound impact on their stakeholders’ well-being. These unforgiving conditions make it crucial for boards to perform different work in a different way and at the highest possible level. In this webinar, participants will learn why the duty of foresight lives at the center of a more generative integration of stewardship, governing and foresight, and how it can inspire boards to focus their attention on understanding, anticipating and preparing their organizations, stakeholders and fields for a full range of plausible futures.