Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
Communication skills are vital to success as a leader and are potentially the biggest stumbling block one will encounter. This interactive workshop is focused on helping participants to improve their ability to communicate in key areas essential to their effectiveness. More specifically, this workshop will provide tools for listening effectively, outline common styles of communication, and give participants necessary insights to acknowledge and manage emotions during conflict and confrontation. Participants will have the opportunity to role play to reinforce the concepts.
This two-part session will examine how tools associated with StrengthFinder 2.0 can help identify and build leaders at every level in an organization and create positive team habits for staff and volunteers.
Hear practical tips from start to finish about how you can produce videos for your association, from equipment advice to solid user-friendly production techniques – whether you have a big equipment budget or a small one.
Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.
Your organization has a powerful story to tell and so do you. Finding your message and your story takes the curiosity of a child and the heart of a warrior. We can train you to think like a journalist to capture the stories that speak to the heart of what you do and drive results. We all want to see ourselves in other people and we often make sense of the world through shared experiences. Stories help us connect on a human level. They make complex issues real for us by putting a human face on them. They inspire. They engage. Through stories, we move people to think, feel and do. We'll show you the storytelling techniques you've seen in your favorite movies and novels and share how you can use them to tell your medical society's story.
If your finger is hovering over the e-mail blast button, stop and join this break-out session. More e-mail from your Society, could equal less engagement and, even worse, more unsubscribes. Even if you have great open rates, it doesn’t always lead to members taking action the action you need grow your Society.
The future of every membership organization is dependent upon attracting and engaging new members. It has been well documented that “Joining” is no longer seen to be the motivating factor it once was. ;Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret? This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine). Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives. They will also highlight the unexpected organizational impacts of focusing on this key demographic.
To master the art of leadership then is to work at becoming a master of how human energy systems and exchange work, and thus, how to shape, align, and focus them on change. Our human systems appear to operate within a set of universal laws, the same universal laws that appear to govern energy exchange throughout the universe. Our systems vacillate and transform from chaos to order, and order to chaos, leaving change in their wake. Why? This session will be a fun and engaging journey exploring several key universal laws and their application to human system dynamics and leadership
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.