Many nonprofit organizations develop budgets based on traditional methods utilized by accountants and finance managers. This is good for external reporting but less useful for internal decision-making about organizational priorities and alignment to the budget. Activity Based Costing (ABC) is an approach that makes transparent all the activities of the organization and their associated costs which provides useful information to management. This session introduces the concept of ABC accounting, benefits and showcases real-world examples.
Highly functional organizations and individual’s successful careers never really stand alone, but it takes the deep development of advisors and finding trustworthy mentors along the way. In this session we’ll venture into insights for the key skills of collaborative leadership, developing mentoring relationships, and building your own personal advisory board. Attendees will walk through the transition from leadership theory to approachable application, and start mapping out the advisors they may need in their organization or career!
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
Medical society’s design experiences everyday. Rather than experiences, however, they’re often referred to by other names: annual conferences, non-dues revenue generating products, membership packages, onboarding processes and the like. Join veteran experiential designer, Mallory Gott, MA, CAE, for a hands-on exploration of how to apply experiential design, the art of defining the dream state of any experience and then designing it, can not only infuse new energy into your society’s portfolio of offerings but also inject simplicity, ease and fun back into bringing your society’s mission to life.
The COVID-19 pandemic has not only thrown a huge monkey wrench into associations’ planned in-person meetings and conferences, but has also thrown a big curve ball into association governance. From canceled membership meetings to virtual board meetings to online elections to an inability to meet governance requirements imposed by law, bylaws or policy, associations are struggling to find answers to a host of pressing governance questions. As you navigate these issues for your own association, where do you find these answers, what are practical, workable solutions to these significant challenges, and what will constitute compliance with the law and your own governing documents?