Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
Many nonprofit organizations develop budgets based on traditional methods utilized by accountants and finance managers. This is good for external reporting but less useful for internal decision-making about organizational priorities and alignment to the budget. Activity Based Costing (ABC) is an approach that makes transparent all the activities of the organization and their associated costs which provides useful information to management. This session introduces the concept of ABC accounting, benefits and showcases real-world examples.
8-track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8-track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.
The Carolinas HealthCare System Physician Leadership Mentoring Program identifies current and aspiring physician leaders and partners them with established senior physician leaders to enhance and cultivate the skills needed for an increasingly dynamic healthcare environment. As physicians are embracing further expanded roles in leadership, the outcomes from this program illustrate the benefits of participating in a mentoring relationship. It provides a unique opportunity for growth and development and a strategy to retain and cultivate quality physician leaders.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
The COVID-19 pandemic has not only thrown a huge monkey wrench into associations’ planned in-person meetings and conferences, but has also thrown a big curve ball into association governance. From canceled membership meetings to virtual board meetings to online elections to an inability to meet governance requirements imposed by law, bylaws or policy, associations are struggling to find answers to a host of pressing governance questions. As you navigate these issues for your own association, where do you find these answers, what are practical, workable solutions to these significant challenges, and what will constitute compliance with the law and your own governing documents?
Featuring Drs. Humayun J. Chaudhry, Eric Holmboe and Graham T. McMahon, the webinar will provide medical society leaders with an overview of the roles the Federation of State Medical Boards, Accreditation Council on Graduate Medical Education, and Accreditation Council for Continuing Medical Education play in professional self-regulation across the continuum of medical education, training and practice.
Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Communication skills are vital to success as a leader and are potentially the biggest stumbling block one will encounter. This interactive workshop is focused on helping participants to improve their ability to communicate in key areas essential to their effectiveness. More specifically, this workshop will provide tools for listening effectively, outline common styles of communication, and give participants necessary insights to acknowledge and manage emotions during conflict and confrontation. Participants will have the opportunity to role play to reinforce the concepts.
During this webinar, Sherry Budziak, CEO of .orgSource and Kevin Ordonez, President, .orgSource will discuss how being a digital leader has never been more urgent for associations to remain relevant. Adapting an integrated digital strategy and the way you work can make the difference between business continuity and a meltdown.