Associations provide education, advocacy and other “published” member benefits, but with loneliness reaching epidemic numbers in recent years the real opportunity to be a valuable asset to members is through the community and connectivity an association can create. Associations are perfectly situated to reduce the spread of toxic loneliness, and teach individuals how to be part of and contribute to a thriving community! Twenty-eight percent of young employees are frequently or constantly feeling burned out at work, a 7 percent increase over older generations. More specifically, seven in 10 Millennials experience at least some burnout at work. More than 90 percent of Generation Z prefer to have a human element to their teams, either working solely with innovative co-workers or with co-workers and new technologies.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
During these exceptional times, organizations need strategic guidance to ensure minimal disconnect between business operations and member expectations. You may have a strategic plan in place and are already in the integration phase. Now is the time to review and retool the plan to align with current conditions and anticipate future demands.
How can you adapt your plan and involve your key stakeholders virtually? In this session, learn how one executive is analyzing her organization’s strategic plan from 2019 and discussing potential adjustments to key stakeholders. Now is the time to review your organization’s alignment with the mission, business operations, and the strategic plan integration.
Conversations about diversity, equity, inclusion and the role of racism and privilege in our society has been amplified in recent weeks following tragic events and protests in cities throughout the United States. This has prompted medical societies leaders to reexamine their actions, policies, culture, beliefs and biases. Join us for this critical conversation about the state of associations – where we are and where we can go. Discover key insights from a newly-released Association Forum/McKinley Advisors study on opportunities and obstacles associations and must overcome in order to be more inclusive and diverse.
During this webinar, Sherry Budziak, CEO of .orgSource and Kevin Ordonez, President, .orgSource will discuss how being a digital leader has never been more urgent for associations to remain relevant. Adapting an integrated digital strategy and the way you work can make the difference between business continuity and a meltdown.
In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization. Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars. Learn how TMA created its own online ROI calculator and start proving your association’s worth!
Each year, in nearly every state, non-physician health care professionals lobby state legislatures and regulatory boards to expand their scope of practice. While some scope expansions may be appropriate, others definitely are not. Through resources, research and the Scope of Practice Partnership, the AMA has what you need to advance your scope of practice advocacy agenda.
Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
This three-part session will focus on several parts: How Regulatory Relief is an Important Component of Tackling Physician Burnout—and what we can do about it with Koryn Rubin; Part 2: How One Medical Society Addresses Regulatory Relief and Prior Authorization with James Scroggs; and Resources and Tips to Address Prior Authorization with Emily Carroll and Heather McComas
In the third decade of the 21st century, association boards will have no choice but to confront serious challenges — including AI/automation, the climate crisis and economic inequality — that will have a profound impact on their stakeholders’ well-being. These unforgiving conditions make it crucial for boards to perform different work in a different way and at the highest possible level. In this webinar, participants will learn why the duty of foresight lives at the center of a more generative integration of stewardship, governing and foresight, and how it can inspire boards to focus their attention on understanding, anticipating and preparing their organizations, stakeholders and fields for a full range of plausible futures.
Racism is a public health issue, with significant impacts to health and well-being. Public health, healthcare professional and physicians know firsthand the impacts that long-standing discriminatory structures and institutionalized racism have on health outcomes. This has been particularly pronounced throughout the COVID-19 pandemic and documented by federal agencies including the Centers for Disease Control and Prevention (CDC). Join Aletha Mayank, MD, MPH, AMA’s Chief Health Equity Officer and Group Vice President as she discusses the roles institutions have played in fostering, exacerbating, and perpetuating racism and other forms of oppression, and how medical societies can work with members, other professionals and communities to make significant and lasting change.
The LPI®: Leadership Practices Inventory® assessment not only measures the frequency you engage in exemplary leadership behaviors leadership skills, but it also inspires the breakthrough insights needed to build positive relationships and achieve the extraordinary. This 360-degree assessment helps organizations create change towards a more motivated and productive workforce by building a culture of leadership.
If you are thinking of becoming a new Executive Director/CEO, or perhaps you are new to the position, this webinar is for you. First-time CEOs need to hit the ground running, tackling the many varied responsibilities and complex issues the head of an association confronts. Do these things well and you lay the groundwork for success; not so well and you might not survive to enjoy your first anniversary at the helm.
Although the nuances of working in the top staff position vary from one association to the next, you can prepare yourself by understanding a number of CEO requirements, responsibilities, and expectations and skills. You will learn the importance of knowing what you are walking into, culture, working with staff, embracing good governance, and working with a Board.
Beth Brooks, CAE, will tell you what to expect, and prepare for. If you are working for (or hope to work for a smaller staffed association), this is the ideal session for you).
The American College of Preventive Medicine (ACPM) is leading the charge to coalesce the health community around the goal to build a health system based on prevention. Through its Power of Prevention campaign, now in year two of three, ACPM is working with associations, nonprofits, industry, and academia to advocate for policies that push our health system’s focus upstream. Led by CEO Donna Grande, this campaign is a model for partnership-based advocacy.