This three-part session will focus on several parts: How Regulatory Relief is an Important Component of Tackling Physician Burnout—and what we can do about it with Koryn Rubin; Part 2: How One Medical Society Addresses Regulatory Relief and Prior Authorization with James Scroggs; and Resources and Tips to Address Prior Authorization with Emily Carroll and Heather McComas
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
This session will enable participants to understand how to leverage emotions rather than suppress or avoid them. In research from Stanford, Cal Berkeley and University of Texas at Austin, it has been shown business negotiations fail or fall short of an ideal outcome when one or more parties is suppressing their emotions. By understanding the emotional underpinnings of your behavior, business people are better able to cooperate and find common ground with direct reports, team members, bosses, vendors, colleagues and their spouses. Research suggests that emotional intelligence is responsible for nearly 60% of job performance.
Communication skills are vital to success as a leader and are potentially the biggest stumbling block one will encounter. This interactive workshop is focused on helping participants to improve their ability to communicate in key areas essential to their effectiveness. More specifically, this workshop will provide tools for listening effectively, outline common styles of communication, and give participants necessary insights to acknowledge and manage emotions during conflict and confrontation. Participants will have the opportunity to role play to reinforce the concepts.
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
If your finger is hovering over the e-mail blast button, stop and join this break-out session. More e-mail from your Society, could equal less engagement and, even worse, more unsubscribes. Even if you have great open rates, it doesn’t always lead to members taking action the action you need grow your Society.
The future of every membership organization is dependent upon attracting and engaging new members. It has been well documented that “Joining” is no longer seen to be the motivating factor it once was. ;Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret? This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine). Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives. They will also highlight the unexpected organizational impacts of focusing on this key demographic.
Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.
8-track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8-track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.