- Presenters:
- William A. Jerome | Curt Powell
- Duration:
- 1 Hour, 15 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 28, 2017
- Short Description:
- Associations need visionaries to provide breakthrough ideas for their members. But too often, when such employees are found and hired, their tenure is much shorter than anticipated! (And maybe it's happened to you!) Bill Jerome and Curt Powell, authors of "The Disposable Visionary: a survival guide for change agents," have spent over 10 years studying the paradox of why organizations say they want to change agents and then terminate them when they persistently challenge the status quo. They will share their findings and the keys to successfully fighting internal politics and creating an association that empowers and supports new ideas and innovation.
- Price:
- $20.00 - $40.00
- Presenters:
- Shannon Goecke | Elizabeth Lukrich
- Duration:
- 39 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2017
- Short Description:
- There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
- Price:
- $20.00 - $40.00
- Presenters:
- Marny Lifshen
- Duration:
- 54 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 28, 2017
- Short Description:
- The concept of personal brands has been a mainstay in the professional community for 15 years, but few people truly understand what personal brand are, why they are important, or how to evaluate and elevate their own brand. Marny provides a clear guide to managing personal brands in a meaningful and impactful way, including specific steps for making small, simple and consistent changes that help change the way people are perceived by influencers in their careers.
- Price:
- $20.00 - $40.00
- Presenters:
- Dr. Kenneth M. Slaw
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- To master the art of leadership then is to work at becoming a master of how human energy systems and exchange work, and thus, how to shape, align, and focus them on change. Our human systems appear to operate within a set of universal laws, the same universal laws that appear to govern energy exchange throughout the universe. Our systems vacillate and transform from chaos to order, and order to chaos, leaving change in their wake. Why? This session will be a fun and engaging journey exploring several key universal laws and their application to human system dynamics and leadership
- Price:
- $20.00 - $40.00
- Presenters:
- Mrs. Allison Lundberg | Jennifer Rios
- Duration:
- 42 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
- Price:
- $20.00 - $40.00
- Presenters:
- Joel Corwin, JD | Tom Ingram, CAE
- Duration:
- 53 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- We will collectively discuss strategies and potential outcomes and hear and react to what actually happened. In addition, legal updates will be interspersed throughout the session.
- Price:
- $20.00 - $40.00
- Presenters:
- Todd Unger
- Duration:
- 50 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 25, 2019
- Short Description:
- Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
- Price:
- $20.00 - $40.00
- Presenters:
- Susan G. D'Antoni | Heather A. Wilson, MSW CFRE CAE | Chris Leister
- Duration:
- 40 Minutes (Three Parts)
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
- Price:
- $20.00 - $40.00
- Presenters:
- Christina Rowe | Steve R. Smith
- Duration:
- 1 hour, 50 Minutes (Two Parts)
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2018
- Short Description:
- This two-part session will examine how tools associated with StrengthFinder 2.0 can help identify and build leaders at every level in an organization and create positive team habits for staff and volunteers.
- Price:
- $20.00 - $40.00
- Presenters:
- Pete Friedmann
- Duration:
- 40 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2018
- Short Description:
- This session, designed for staffers, is presented by a former staffer and focuses on best practices in media training and spokesperson preparation.
- Price:
- $20.00 - $40.00
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