Membership
- Presenters:
- Shannon Goecke | Elizabeth Lukrich
- Duration:
- 39 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2017
- Short Description:
- There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
- Price:
- $20.00 - $40.00
- Presenters:
- Daniel E. Trucil, MA, MPH
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2017
- Short Description:
- “What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).
- Price:
- $0.00 - $20.00
- Presenters:
- Mr. James (Jim) G Beckner | Ms. Kelsey McQuaid-Craig, MPA CAE
- Duration:
- 1 Hour, 2 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2019
- Short Description:
- The future of every membership organization is dependent upon attracting and engaging new members. It has been well documented that “Joining” is no longer seen to be the motivating factor it once was. ;Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret? This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine). Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives. They will also highlight the unexpected organizational impacts of focusing on this key demographic.
- Price:
- $20.00 - $40.00
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